Competent cells, sales leads, and competitive data

The competent cell NIH Monitor can give a detailed understanding of what individual researchers at the NIH are purchasing and who they are purchasing it from

Last year over 385 researchers at the NIH purchased competent cells from Invitrogen, Stratagene, Promega and EMD.

These individuals spent over $450,000 on competent cells alone with over an additional $75,000 purchased by the NIH stores.

The competent cell NIH Monitor can give a detailed understanding of what individual researchers at the NIH are purchasing and who they are purchasing it from.

The NIH Monitor will allow you to:.

1) Identify researchers who are purchasing from your competitors.

2) Benchmark your NIH sales against your competitors.

3) Develop a plan for stocking reagents in the NIH store.

4) Research product development opportunities.

In the NIH Monitor you will find researchers contact information and details about their purchases.

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