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Product category: General lab equipment
News Release from: Eppendorf UK | Subject: Ep-points
Edited by the Laboratorytalk Editorial Team on 18 March 2005

Points scheme may be rewarding

Flexible rewards scheme gives customers the chance to collect points on pipettes, tips, tubes and reagents, as well as additional points from special campaigns and other incentives

Eppendorf products now come with the additional bonus of ep-points This flexible new rewards scheme gives customers the chance to collect points on pipettes, tips, tubes and reagents, as well as additional points from special campaigns and other incentives

ep-points can be redeemed on-line for Eppendorf products, useful lab items, or leisure, sport and fun gifts.

Part of a global strategy across the whole Eppendorf group, ep-points is a web-based scheme allowing registered customers to check their ep-points total, order from the rewards shop, and manage their account profile via the ep-points website.

What makes this scheme stand out is the speed and ease with which points can be accumulated, the company believes.

As Rowan Maulder, Eppendorf UK general manager, explains: "Special product stickers reveal a unique code and when a customer keys this in on the website, their account is instantly credited with their ep-points.

"As a special incentive, when customers first register we credit them with 50 ep-points to get them started.

"A wide range of rewards can be selected, such as a pipette from the Eppendorf product range, a mini cooler from the lab items list, or a digital camera from the leisure, sport and fun section.

All are delivered free of charge". Request a free brochure from Eppendorf UK ...

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