'Spin and mix' with global Advantage campaign

The autumn campaign for Eppendorf Advantage centres around premium innovative products launched in 2006: Microcentrifuge 5424, MixMate and the award-winning Multipette stream/Xstream

Twice a year Eppendorf Advantage, an internationally recognised promotions platform, highlights particular products through both global and local distributor offers, and gives customers the opportunity to 'Get the best for less'.

From 1 September to 31 December 2006 Microcentrifuge 5424 comes with a free aerosol-tight standard rotor and, in the UK only, Multipette stream/Xstream is available at only half the normal price with the purchase of MixMate.

UK customers who 'Take Advantage' of both these offers can also choose a free epResearch3 or epReference3 Pack containing a selection of pipettes and tips.

Thanks to new passive air-cooling technology, Microcentrifuge 5424 is faster, safer and quieter than the 5415 D which it supersedes, even without the aerosol-tight lid.

Encompassing Eppendorf's trusted brand values - precision, quality, versatility - the compact, easy-to-use Microcentrifuge 5424 is ideal for a wide range of applications in biological and medical laboratories.

MixMate is the only mixer uniting a plate and tube mixer for volumes from 5ul up to 2.0ml with a vortex function in a 3-in-1 format.

Eppendorf perfected 2DMix-Control technology to enable high-speed mixing without cross-contamination or spillage, setting new standards in sample preparation.

Multipette stream and Multipette Xstream are designed to perform reliable, precise and fast automatic dispensing, with no cross-contamination even for high vapour pressure and/or high viscosity materials.

Conforming to IVD and PhysioCare Concept, these electronic dispensers feature an intuitive camera-style selection wheel and a light, compact design for near-effortless operation.

Albrecht Wiener, Eppendorf UK managing director, says: "This Advantage promotion celebrates Eppendorf Innovation in 2006.

"To take just one example, Multipette stream/Xstream won a coveted 'red dot award: product design' in June this year.

"Red dot design award is one of the world's largest design competitions and this accolade from an independent jury of international experts underlines Eppendorf's success in developing truly excellent styling and ergonomics for our high-precision products".

A booklet with further information on Eppendorf Advantage is available.

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