Expansion of electron microscope sales area

Hitachi High-Technologies has announced a major expansion in sales territories for its electron microscopes

With the appointment of Paul Allen as electron microscope distributor manager, Greece, Turkey, Israel, United Arab Emirates and South Africa now have local distribution outlets for Hitachi's comprehensive range of scanning and transmission electron microscopes.

Allen has extensive experience in the sales of high technology equipment, having previously worked for MRL (Sandvik) and Applied Materials.

Since joining Hitachi, he has appointed Analytical Instruments in Greece, Incekara in Turkey, ODEM Scientific Applications in Israel, Nanotechnology Solutions in the United Arab Emirates and Rick Loveland and Associates in South Africa to be distributors for the variable pressure and field emission scanning electron microscopes as well as the range of transmission electron microscopes.

Paul commented: "I am delighted with all these appointments".

"All of the companies are strong in our target markets and offer a wealth of experience in electron microscopy".

"This is extremely important in providing a local level of expertise for our prospective customers".

"Some of the distributors are already involved in the sale of ancillary equipment such as energy dispersive X-ray systems and cryogenic accessories for electron microscopes".

"This, combined with Hitachi's reputation for outstanding image quality is generating high levels of interest in the products.

With levels of prospective customers already increasing in all these territories, Paul is now turning his attention to establishing a distributor network throughout south eastern Europe.

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