Product category:
Chemicals and biochemicals
News Release from: DataCell (now Media Cybernetics UK) | Subject: Story removed
Edited by the Laboratorytalk Editorial
Team on 12 April 2004
DataCell distributes arrayWoRxe biochip
reader
Independent imaging company becomes distributor in UK and Ireland for white light scanner and DeltaVision restoration microscopy system
Independent imaging company becomes UK distributor for non-laser scanner and DeltaVision restoration microscopy system DataCell will be the exclusive distributor of Applied Precision's arrayWoRxe biochip reader and DeltaVision restoration microscopy system in the UK and Ireland Thanks to DataCell's broad reach, the arrayWoRxe and DeltaVision will now be available to both British and Irish academic research and biomedical customers
"This is an exciting opportunity for us to expand our market share in the United Kingdom and Ireland," said Joe Ahladis, vice president of sales, marketing and customer service for Applied Precision.
"As a respected player in these markets, DataCell's sterling track record with local end users will only enhance our reputation in the UK and Ireland and give us the opportunity to market our revolutionary array technology," he added.
As the largest independent imaging company in the UK, DataCell will act as a value-added reseller for Applied Precision's two flagship biotechnology products.
DataCell's director of marketing and sales, Mark Norris, mirrored Applied Precision's enthusiasm.
"We believe that our extensive distribution network will be the perfect vehicle for marketing Applied Precision's new arrayWoRxe.
We're pleased to offer our customers access to the latest advances in microarray technology and restoration microscopy." The arrayWoRxe Biochip Reader by Applied Precision is a new type of scanner that uses white light instead of lasers to illuminate microarrays, resulting in higher signal-to-noise ratios than those obtained with laser scanners.
The introduction of this instrument breaks one of the last barriers in array measurement technology: the complexity of using multiple dyes at high resolution.
Applied Precision's DeltaVision offers temporal resolution up to five times that of other high-resolution restoration microscopes currently available, increasing scientists' capacity to study dynamic, molecular-level processes.
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