Product category:
Clinical chemistry analysis
News Release from: Perkin Elmer LAS (UK)
Edited by the Laboratorytalk Editorial
Team on 18 May 2005
Website has specific content for UK
New site extends the established US e-commerce tool for PerkinElmer to the European market, reducing the ordering process and improving the customer experience
PerkinElmer has launched a UK dedicated website with e-commerce facility to buy consumables and reagents The new site extends the established US e-commerce tool for PerkinElmer to the European market, reducing the ordering process and improving the customer experience
This article was originally published on Laboratorytalk on 19 Apr 2002 at 8.00am (UK)
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Customer usability testing early on in the development process was invaluable, says the company, resulting in key features that enhance the customer experience.
PerkinElmer's new UK website offers easy navigation and links to other global PerkinElmer websites, resulting in a truly integrated online presence.
The e-commerce Shop Online feature offers simple registration and ordering, allowing customers to track any company orders made online or off, set up standing orders, see and buy at negotiated prices, see fresh lot information during the purchase, buy online by purchase order or credit card, view order history and reorder, create a Favourites List, and receive special offers.
Visitors are promised quick registration, can request a quote for instruments, and can view upcoming user group meetings/conferences and register online.
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