Product category:
Mass spectrometers
News Release from: Syft Technologies | Subject: Sift-MS
Edited by the Laboratorytalk Editorial
Team on 25 April 2005
Global launch of Sift-MS technology
Selected ion flow tube mass spectrometry is described as a scientific breakthrough previously confined to specialist research labs for identification of volatile organic compounds
Syft Technologies is kicking off a global launch programme to market its technology overseas The company has just appointed two specialist sales partners for the US, UK and Europe
This article was originally published on Laboratorytalk on 23 Apr 2007 at 8.00am (UK)
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Successful product development and application trials have given the green light for the onset of an ambitious marketing strategy to launch and commercialise Syft's patented technology onto the world stage.
To kick-off the new strategy Syft has appointed Andrew Linton, as the company's UK based European sales manager.
Linton brings to Syft a 30-year successful track record of export sales management and UK sales experience in analytical instrumentation.
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His extensive knowledge of mass spectrometry instruments and technologies complements an astute commercial awareness, and proven ability to achieve sales and profitability targets.
Syft has also signed a partnership agreement with Randy Pedder of Ardara Technologies to represent Syft Technologies in the North American marketplace.
Pedder is an analytical chemist who established Ardara Technologies last year to design and manufacture custom components and systems for mass spectrometry analysis.
He is highly qualified and experienced in all areas of analytical instrumentation and mass spectrometry.
"Sift-MS is a unique and flexible analytical solution that has great potential to benefit many applications where real time, accurate analysis of trace VOCs is critical.
"Ardara's relationship with Syft was first established early last year through professional association and strong interest in this groundbreaking technology.
"I am very excited to help Syft achieve commercial success of the Voice100 in the US and Canadian marketplace," said Pedder.
"The appointment of these overseas sales partnerships represents a cornerstone strategy for the commercialisation of Syft's products internationally.
"We are very pleased to be working with both Dr Pedder and Mr Linton who share strong interest and experience in our technology, and I firmly believe these relationships will provide substantial commercial benefits to Syft Technologies as we progress".
Syft Technologies is a private enterprise formed out of Canterbury University, New Zealand, in 2002 to commercialise Sift-MS technology (selected ion flow tube mass spectrometry) - described as a scientific breakthrough previously confined to specialist research labs for identification of volatile organic compounds (VOCs).
The company says it successfully honed the technique into an ingenious device that can instantly and accurately identify trace level VOCs to a few parts per billion, and has a wide variety of potential market applications including border security, medical diagnostics, environmental monitoring and oil exploration.
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