Welcome to our advertising information page.
This page summarises the options available to you for 2008. For the full background story, please see our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Andrew Long
Advertising Manager, Laboratorytalk
andrew.long@pro-talk.com
Telephone +44 (0)1379 586341
Website Advertisements: a steady message, 24/7
Are you taking advantage of the thousands of potential customers browsing around our website today, and every day? Of course, you have your own press releases there for them to read. But these probably represent just a tiny fraction of the website. You know how much traffic even these send you. Now imagine what you'd get - instantly - by putting your message on hundreds more pages, with an advertisement, top and bottom. And yes, those pages, if available, could be those containing your competitors' news.
Your advertisement will be a huge 728 by 90 pixels in size, dominating the page, as you can see on any of our news pages. We can advise as to the current trends in what's working well, and you can change the adverts whenever you wish. Increasingly, a lower key design approach is getting better results. But you don't need a designer - take advantage of our free advertisement creation service: just brief us as to what you want, and we'll come up with the artwork. The advertisement can lead people through to your website with a click, or it can present readers with an enquiry form, to create sales enquiries directly.
Email newsletters: push out your message
The Laboratorytalk Extra Newsletter is a familiar sight in inboxes worldwide. It is emailed out to thousands of readers - all requested - and consists of short advertising messages and nothing else. It really works. The sales enquiries will start arriving in your inbox within minutes. Our readers choose to receive these emails because they're uncomplicated and informative - and that's why there's nothing more effective.
We put a top limit of 100 words on each entry, to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us with. If you need it, all the support and advice we can offer in creating the text is right here for you. Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. As with the website advertisements, you can direct people to your website, or set it up so they can use our sales enquiry service. Email us now and ask to see the latest issue.
Pro-Talk's Sales Lead Service
Hundreds of the suppliers on the Pro-Talk websites make it easy for readers to request brochures and catalogues, by signing up for the Sales Lead Service. With this, they get special links on all their news stories, which readers can click to instantly send their contact details to the supplier. Click here for more details on subscribing to the sales enquiry service.
Download our Sales Lead Service flyer for an overview of our low-cost, great value service for converting web site visitors into name-and-address sales leads.
Our advertising packages
These combine website advertisements and Extra Newsletter entries, giving you the best of both.
The Standard Package
Your advertisement on a minimum of 200 pages across the website for a whole year (we do not rotate advertisements - you will be the fixed advertiser on those pages). Value £2,400
Your advertisement on all the press release pages from your company
Entries in six Extra Newsletters during the year, in months of your choice. Value £2,400
Your logo on the front page of our website - great branding and a valuable link. Not available separately
And a full subscription to our sales lead service (value £1300), giving you our renowned request information links on every one of your news releases on any Pro-Talk website,
and next to your news whenever you appear in our editorial newsletters.
Package cost: Just £300 a month for a 12-month booking (total £3,600 - save over 40% on individual items)
The Value Package
Website advertising as with the Standard Package, but on a reduced number of pages (100 minimum at all times) across the website for a whole year
Entries in three Extra Newsletters during the year
Your logo on the front page of our website
A full subscription to our sales lead service.
Cost: Just £200 a month for a 12-month booking (total £2,400 - save over 35% on individual items)
The Premier Branding Package
A complete Micro-Site page with full company profile, your latest news and contact details
Sales lead generating advertisements on the acknowledgement page presented on our website to enquirers to any product (You may also be interested in...)
A complete Standard Package (above): Website advertising on a minimum of 200 pages across the website for a whole year; entries in six Extra Newsletters during the year;
your logo on the front page of our website; and a full subscription to our sales lead service.
Cost: Just £500 a month for a 12-month booking (total £6,000 - most individual items not available separately
The Standard Package Plus
Website advertising on a minimum of 400 pages across the website for a whole year. Value £4,000
Your advertisement on all your press release pages
Entries in an Extra Newsletter every month for the year. Value £4,800
Your logo on the front page of our website
A full subscription to our sales lead service. Value £1,300
Cost: Just £500 a month for a 12-month booking (total £6,000 - save over 40% on individual items)
Laboratorytalk Extra Newsletter Entries
Book an entry in any forthcoming Laboratorytalk Extra Newsletter, and you will start to receive sales leads within minutes of publication. Genuine hot leads! All you need to provide is around 50 words of copy, and we will do the rest. Cost: £400 per insertion.
Targeted Display Advertising
You may wish to have your display banner advertisement featured on specific pages on the website. Pages can be booked by product classification, so your advertisement will appear against all news releases in a particular technology area. Just as with all our Package advertising options above, you will also get your advert on all of your own pages, and a logo on the Laboratorytalk front page. Our Sales Lead Service across every Pro-Talk web site and newsletter where you may appear is included for the duration of the campaign. Pricing depends on the number of pages in the product category - rates are updated daily and are shown below.
* Please note there is a minimum monthly charge for Targeted Display Advertising, so categories marked with a * can only be booked in conjunction with others.
ANALYTICAL INSTRUMENTS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 732 companies, such as Metrohm UK, Malvern Instruments, Agilent Technologies Europe, Mettler Toledo, Coherent, Nikon UK, Olympus Life Science Europa, ESA Biosciences, Thermo Fisher Scientific (Elemental Analysis), Viscotek Europe, and 722 others, plus the widely-visited category index page. Cost: £750 per month
Chemical analysis equipment
Your advertisement appears on all 452 press release pages to do with this subject, including all the pages listed here. Cost: £500 per month
Chromatographs: gas
Your advertisement appears on all 210 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Chromatographs: liquid, ion, gel, HPLC
Your advertisement appears on all 368 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Chromatography accessories
Your advertisement appears on all 438 press release pages to do with this subject, including all the pages listed here. Cost: £450 per month
Gas analysis equipment
Your advertisement appears on all 171 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
pH and conductivity meters
Your advertisement appears on all 110 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Cameras and imaging systems
Your advertisement appears on all 709 press release pages to do with this subject, including all the pages listed here. Cost: £750 per month
Electron microscopy systems
Your advertisement appears on all 152 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Optical microscopes
Your advertisement appears on all 370 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Microscope supplies and accessories
Your advertisement appears on all 494 press release pages to do with this subject, including all the pages listed here. Cost: £500 per month
Mass spectrometers
Your advertisement appears on all 396 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Spectroscopy
Your advertisement appears on all 408 press release pages to do with this subject, including all the pages listed here. Cost: £450 per month
Other analytical instruments
Your advertisement appears on all 521 press release pages to do with this subject, including all the pages listed here. Cost: £550 per month
Particle size analysis equipment
Your advertisement appears on all 434 press release pages to do with this subject, including all the pages listed here. Cost: £450 per month
Microplate readers
Your advertisement appears on all 30 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Temperature, pressure and flow measurement
Your advertisement appears on all 276 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
Spectrophotometers
Your advertisement appears on all 239 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Titration equipment
Your advertisement appears on all 511 press release pages to do with this subject, including all the pages listed here. Cost: £550 per month
Ultrasound equipment and ultrasonic spectroscopy
Your advertisement appears on all 117 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Viscometers and rheometers
Your advertisement appears on all 311 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Oscilloscopes
Your advertisement appears on all 77 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Mechanical testing equipment
Your advertisement appears on all 438 press release pages to do with this subject, including all the pages listed here. Cost: £450 per month
Test and calibration instrumentation
Your advertisement appears on all 191 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
LIFE SCIENCES AND CLINICAL LABORATORY EQUIPMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 331 companies, such as Oxoid, Applied Biosystems, Bio-Rad Laboratories, Qiagen, Siemens Healthcare Diagnostics, Perkin Elmer LAS (UK), Guava Technologies, Bruker Daltonics, AnaSpec, Syngene, and 321 others, plus the widely-visited category index page. Cost: £350 per month
Clinical chemistry analysis
Your advertisement appears on all 745 press release pages to do with this subject, including all the pages listed here. Cost: £750 per month
Nucleic acid sequencing and synthesis
Your advertisement appears on all 518 press release pages to do with this subject, including all the pages listed here. Cost: £550 per month
Genomics
Your advertisement appears on all 334 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Proteomics
Your advertisement appears on all 372 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Assay kits
Your advertisement appears on all 146 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Microbiology
Your advertisement appears on all 323 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Polymerase chain reaction (PCR)
Your advertisement appears on all 200 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Cell/tissue handling and counting
Your advertisement appears on all 271 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
COMPUTER HARDWARE
(Company pages for complete category) Your advertisement appears on the company pages (example) from 164 companies, such as National Instruments, Adept Scientific, RDP Electronics, Data Translation, Yokogawa Europe - Test and Measurement, Signatrol, Audon Electronics, TTi (Thurlby Thandar Instruments), Microstar Laboratories, JDL (Just Data Loggers), and 154 others, plus the widely-visited category index page. Cost: £200 per month
Dataloggers
Your advertisement appears on all 272 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
I/O devices
Your advertisement appears on all 333 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Monitors and peripherals
Your advertisement appears on all 46 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Process control and networking
Your advertisement appears on all 71 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
PLCs
Your advertisement appears on all 26 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
INDUSTRY NEWS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 10 companies, such as Institute of Physics, Mersey Partnership, Southern Water Scientific Services, Reading Scientific Services, CSIRO, IChemE (Institution of Chemical Engineers), London Technology Fund, Oxoid, Help The Aged, Photonics and Analytical Marketing, plus the widely-visited category index page. Cost: £50 per month*
Industry news
Your advertisement appears on all 12 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
LABORATORY EQUIPMENT AND WARES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 757 companies, such as Anachem, Porvair Sciences, Genevac, Millipore, Barloworld Scientific, Radleys, Harvard Apparatus, Integra Biosciences, Micronic, Progen Scientific, and 747 others, plus the widely-visited category index page. Cost: £800 per month
Safety and ventilation equipment
Your advertisement appears on all 255 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
General lab equipment
Your advertisement appears on all 662 press release pages to do with this subject, including all the pages listed here. Cost: £700 per month
Workstations
Your advertisement appears on all 52 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Detectors, sensors and probes
Your advertisement appears on all 346 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Lab automation equipment and robotics
Your advertisement appears on all 523 press release pages to do with this subject, including all the pages listed here. Cost: £550 per month
Laboratory furniture and storage
Your advertisement appears on all 145 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Gas handling
Your advertisement appears on all 117 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Heating: ovens, furnaces, autoclaves
Your advertisement appears on all 297 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
Fermentation and incubation equipment
Your advertisement appears on all 66 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Microplates/microarrays and readers
Your advertisement appears on all 347 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Microfluidics/Lab-on-a-chip systems
Your advertisement appears on all 94 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Distillation equipment
(Please enquire about availability)
Sampling equipment
Your advertisement appears on all 135 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Environmental chambers
Your advertisement appears on all 77 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Fume cupboards ductless
Your advertisement appears on all 67 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Glass/plasticware
Your advertisement appears on all 478 press release pages to do with this subject, including all the pages listed here. Cost: £500 per month
Liquid handling
Your advertisement appears on all 353 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Cooling: refrigeration
Your advertisement appears on all 163 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Washing and sterilisation equipment
Your advertisement appears on all 159 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Fume cupboards ducted
Your advertisement appears on all 27 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
HTS and combinatorial chemistry equipment
Your advertisement appears on all 57 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Evaporation equipment
Your advertisement appears on all 150 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Weighing and balancing
Your advertisement appears on all 203 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Centrifuges
Your advertisement appears on all 42 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Water purification
Your advertisement appears on all 181 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
LABORATORY SUPPLIES AND CONSUMABLES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 197 companies, such as Oxford BioMedica, Sigma-Aldrich, Invitrogen, Oxoid, LGC, Cambridge BioScience, AnaSpec, Starna Scientific, Randox Laboratories, Lab M, and 187 others, plus the widely-visited category index page. Cost: £200 per month
Culture media
Your advertisement appears on all 100 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Reagents and catalysts
Your advertisement appears on all 126 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Antibodies
Your advertisement appears on all 193 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Cleaning products
Your advertisement appears on all 60 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Reference standards
Your advertisement appears on all 148 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Chemicals and biochemicals
Your advertisement appears on all 453 press release pages to do with this subject, including all the pages listed here. Cost: £500 per month
PUMPS, VALVES, FILTERS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 133 companies, such as Whitehouse Scientific, Rietschle Thomas, Watson-Marlow Bredel Pumps, Bio-Chem Valve and Omnifit, Harvard Apparatus, Bio-Chem Valve, Edwards, Ilmvac UK, Fluid Metering, Millipore, and 123 others, plus the widely-visited category index page. Cost: £150 per month*
Automated Valves
Your advertisement appears on all 61 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Filtration equipment and supplies
Your advertisement appears on all 163 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Metering pumps
Your advertisement appears on all 104 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Other pumps
Your advertisement appears on all 59 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Peristaltic pumps
Your advertisement appears on all 56 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Vacuum pumps and compressors
Your advertisement appears on all 137 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Manual Valves
Your advertisement appears on all 81 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
SERVICES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 541 companies, such as Frost and Sullivan, ClinPhone, Cancer Research UK, Reading Scientific Services, Indiana University School of Informatics, LGC, Nature Publishing, Chiltern International, Bioinformatics, ICR (Institute of Clinical Research), and 531 others, plus the widely-visited category index page. Cost: £550 per month
Contract research
Your advertisement appears on all 725 press release pages to do with this subject, including all the pages listed here. Cost: £750 per month
Laboratory and scientific exhibitions and conferences
Your advertisement appears on all 170 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Laboratory and scientific recruitment
Your advertisement appears on all 30 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Laboratory and scientific consultancy services
Your advertisement appears on all 235 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Laboratory and scientific training and education
Your advertisement appears on all 376 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Laboratory building and design
Your advertisement appears on all 43 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Laboratory and scientific manufacturing services
Your advertisement appears on all 109 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Laboratory and scientific professional organisations
Your advertisement appears on all 372 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
Laboratory and scientific books and publishing
Your advertisement appears on all 454 press release pages to do with this subject, including all the pages listed here. Cost: £500 per month
COMPUTER SOFTWARE
(Company pages for complete category) Your advertisement appears on the company pages (example) from 372 companies, such as Adept Scientific, Thermo Fisher Scientific Informatics, Advanced Chemistry Development, Labtronics, Autoscribe, Lablogic Systems, IDBS, FIZ Karlsruhe, STN Europe, Agilent Technologies Europe, Scientific Software (now part of Agilent), and 362 others, plus the widely-visited category index page. Cost: £400 per month
Chemical modelling software
Your advertisement appears on all 168 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Laboratory and scientific databases
Your advertisement appears on all 303 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Instrument control software
Your advertisement appears on all 307 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
Laboratory information management system (LIMS)
Your advertisement appears on all 616 press release pages to do with this subject, including all the pages listed here. Cost: £650 per month
Mathematical software
Your advertisement appears on all 152 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Process control and networking software
Your advertisement appears on all 51 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Data acquisition software
Your advertisement appears on all 162 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Chromatography software
Your advertisement appears on all 237 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Spectroscopy software
Your advertisement appears on all 87 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Analytical, statistical and report generating software
Your advertisement appears on all 243 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
Data management software
Your advertisement appears on all 249 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
* Please note there is a minimum monthly charge for Targeted Display Advertising, so these categories can only be booked in conjunction with others.
And finally...
Remember, for the full background story, please download our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Andrew Long
Advertising Manager, Laboratorytalk
andrew.long@pro-talk.com
Telephone +44 (0)1379 586341
