StayinFront has won a new three-year contract with Randox Laboratories, a privately owned diagnostic reagent and equipment manufacturer located in the UK
Founded by Peter FitzGerald in 1982, Randox has more than 600 employees, one-third of whom are research scientists.
Randox selected StayinFront CRM for Life Sciences, Analytics and Workflow to manage and facilitate consistent sales and marketing efforts and messaging across its entire sales and distribution network, which includes a representative presence in more than 130 countries on six continents.
Randox cited StayinFront's proven track record with critical data migration and integration, its ability to support key functions, such as marketing, sales and distribution, on a global playing field, and its experience and expertise in the diagnostics industry as key differentials in evaluating and selecting StayinFront over its competitors.
Roisin Molloy, global marketing manager at Randox, commented, "We needed a complete integrated solution to manage our mission-critical global sales, marketing and customer support initiatives and StayinFront provided us with the definitive answer.
"StayinFront provides us with the ability to maximise our sales efforts through automated customer enquiries and a robust support environment".
Chris Henry, Randox marketing manager, added: "By deploying StayinFront CRM enterprise-wide, we can dramatically improve our ability to target the effectiveness of our events with a solution that is cost-effective, easy to use, effortless to administer, and timely in its reporting structure.
"We are confident that this architecture will fully support both the current needs of our organisation and any future business requirements resulting from our anticipated high level of growth worldwide".
Nigel Huxtable, StayinFront's London-based managing director, commented: "StayinFront CRM will provide Randox with a single enterprise-wide solution with comprehensive functionality that can support and manage its extensive product, supplier, distribution and customer data channels".
"This will make it easier for a field representative to gain easy access to the large database of product information needed to provide the superior level of service Randox's customer base has come to expect".
